Women Have Gone Direct

February 25th, 2009

If you are a committed model-watcher like us at PRODn, you may have noticed the recent trend of girls hoping on the express train over to Women’s board. It has certainly been a dramatic turn of events over the past couple of months. Until recently, we had been wondering if the agents would be able to manage the growing board of girls. We asked around and found out the answer is yes! Women can handle their current board and more, with the launch in January 2009 of a new sister agency called Women-Direct.

Women-Direct has not launched its website yet, but they’re booking girls and expanding the board as we speak. Duncan Ord, formerly at Women, and Maria Cognata, formerly at Next, are responsible for booking the Women-Direct girls. We chatted with Duncan today about the new agency, and he told us, “both agents bring to the table years of management experience and will combine their talents of image and advertising to offer a unique management path for each client while keeping in line with the essence of the Women brand.” Judging by Dorothea and Alla K’s presence on the runway for last week’s Calvin Klein shows, we can’t agree more!!

A few Women-Direct girls have come by the PRODn offices this week and we wanted to share some of our favorite images with you.

Alla | Women Direct

Dorothea | Women Direct

Alek T | Women Direct

Valeria G | Women Direct