MCDEAN MANIA!!!

February 3rd, 2010

Just in time for the 2010 relaunch of the Versus by Versace line comes this stellar fragrance campaign shot by the visionary Craig McDean. Versus was founded by Gianni Versace in 1989 as a secondary line to Versace Couture, and we couldn’t think of a better time for this relaunch.

It’s always a challenge to portray a fragrance in a visual medium, but this fast-paced, suggestive video is spot on. If we weren’t so entranced by the ad, we’d be out buying the perfume as we speak!

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