Yes Mate! It’s the Best o’ British

February 27th, 2009

For those who didn’t already know about the provenance of i-D Magazine’s logo, it represents a winking emoticon. The i-D logo is rather wicked, since its name (literally and figuratively) defines the successful, trend-setting British fashion magazine.

This month’s issue is properly special. Not only is it a collectible (they have published 12 different portrait covers), but the spiffing photographs by Art + Commerce photographer Sølve Sundsbø and interviews gathered inside highlight 18 iconic female figures in the world of British fashion. If anything is clear after reading the stories of these 18 birds, it’s the individual approach they have taken to distinguish British fashion on an international stage.

Edward Enninful, the creative genius behind the issue appropriately titled “The Reason Why Britain is Great,” was also instrumental in conceiving the legendary July 2008 “Black Issue” of Vogue Italia.

Of all the bloody brilliant portraits, what stood out most to us was the image of the four blokes who collaborated to pay tribute to these women. We salute this talented group of men for giving us this cool, collectible issue! WE LOVE!

Clockwise from bottom: Edward Enninful, Sølve Sundsbø, Stefane Marais, Luigi Murenu