ACROSS THE UNIVERSE

October 29th, 2009

Have you ever wondered what usage fees might be like for a campaign running in the US, Europe, Asia and on the Moon? If you have, then you may already be familiar with talent releases that allow usage to be “edited, in all media, throughout the universe, in perpetuity.” If this is news to you, then it’s time to get your head out of the sand and embrace the future: The Galactic Digital Age!

Thanks to the clever lawyers who have their sights set on the future, many contracts now cover potential usage rights not only on planet Earth, but throughout our galaxy and until the end of time. We enjoyed reading the The Wall Street Journal article on this subject during our morning commute, and we highly recommend you read it! While we don’t foresee much potential advertising revenue in the Milky Way in the near future, who knows what opportunities are floating out there in the zero-gravity zone.

Ph. Taryn Simon

NGC 281, AKA The Pacman Nebula, is a star-forming nebula approximately 9,500 light-years away. Perhaps one day it will be a focal point for ad reach!